At the tail-end of last year, Matt Davies & I kicked off a project to build a finance-oriented iPhone application. Over the course of just a few weeks, rapid progress was made (and blogged)… …and then we hit “the wall”! Initially, increasing commitments to our clients gradually slowed our rate of progress, but the real kicker was not being able to find a decent, reasonably-priced software development team to build our app. We’re not the only ones to have come across this problem, either.
It wasn’t just a case of the development effort costing too much – finding reliable, professional iPhone developers with rigorous methodologies and business practices embedded was almost impossible. So, the iPhone project went quiet, and eventually died. Aaaaaah….
But, that’s not quite the end of the story…
Matt & I realised that, although the iPhone app was a non-starter, the basic premise behind it was very sound. Indeed, perhaps we were being too cautious by confining our attention to one mobile platform, when the potential market was much larger! So, Moodoh (the trading style we adopted) lives on; expect to hear more in the not-too-distant future!
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