If you want to maximise usage of online channels, a distinct, detailed online customer value proposition should be developed for the target audiences. The key word here is distinct – the online customer proposition should not simply replicate the existing service proposition or brand promise that it is available from offline channels, but it should extend it to offer unique online benefits.
Fincision can help you in considering the issues typically encountered in formulating an online value proposition:
- Identification of a clear differentiation of the online proposition compared to the companies conventional offline proposition, i.e. to extend the offline proposition.
- Identification of a clear differentiation of the online proposition from competitors based on cost, product innovation or service quality.
- Target market segment(s) that the proposition will appeal to.
- How the proposition will be communicated to site visitors.
- How the proposition will be delivered across different parts of the buying process, i.e. it should not just refer to the product itself, but also give an indication of the pre-sales and post-sales support that can be provided by the online service.
- How the proposition will be delivered and supported by your internal resources.
To achieve this, we look at your online proposition across the 7 Cs:
Context- Content
- Community
- Customisation
- Communication
- Connection
- Commerce
Fincision uses it’s knowledge of emerging online products and services from competitors & vendors across the globe to help you design market-leading online value propositions…
…and it’s not just all about having a Twitter account or a Facebook page!
